Alfa Ovens began 40 years ago in the backyards of two cousins from the south of Italy.<\/p>\n
At the time,\u00a0Rocco Lauro<\/strong>\u00a0and his cousin\u00a0Marcello Ortuso<\/strong>\u00a0simply wanted to build a wood-fired oven for their own backyard parties. But even then, it was important to the cousins that the ovens look as beautifully as they cooked. So after much trial and error, the Forno Tradizionale was born.<\/p>\n Alfa Ovens soon outgrew the cousins\u2019 backyards and grew into a full-blown family business with both cousins\u2019 full families involved. During a party in 2010, Lauro\u2019s son Andrea noticed guests loved the food but didn\u2019t love waiting three hours for it to be ready to eat. So he came up with an idea. Why not use the patented heat flow technology the family was already using in its stainless steel heaters in its ovens, as well?<\/p>\n At first, Rocco and Marcello were skeptical. After all, customers already loved the Forno Tradizionale. Why fix what wasn\u2019t broken? But eventually, they agreed to give Andrea\u2019s idea a chance \u2013 but only on the condition that the design remain true to that of their original creation.<\/p>\n Despite the initial concerns, Andrea\u2019s idea was a big success with the company\u2019s smallest oven reaching a working temperature in just 10 minutes and baking pizzas for 50 people in just one hour.<\/p>\n Since then, Alfa has developed an expansive collection of residential and commercial ovens for both outdoor and indoor use. Constructed with 304 stainless steel, their ovens incorporate the finest Italian ceramic materials as well as double layers of European rock wool insulation and are engineered to achieve optimum cooking temperatures in less than 10 minutes.<\/p>\n Having achieved great success in Italy and across Europe, Alfa has now crossed the pond and is excited to have its innovative ovens available in North America \u2013 giving home chefs the ability to cook delicious pizza, bread, meats, vegetables and more in their own backyard ovens.<\/p>\n Wood-fire cooking has become increasingly popular in U.S. restaurants, and Alfa\u2019s ovens provide home chefs the same innovation without the high cost.<\/p>\n \u201cWe imagine a world where the wood-fired oven becomes an intuitive device for everybody,\u201d Alfa founder Rocco Lauro said. \u201cWe\u2019d like to bring people back to their roots and see one of our flame ovens in every home.\u201d<\/strong><\/p>\n