Why work with Alfa?

Alfa is a fast-growing company always looking for qualified dealers in many market areas.

For forty years we have run a passion-driven family business by encouraging the push for continuous innovation and for developing a global strategy. A large family that encompasses all the network of partners, dealers and suppliers sharing quality as a hallmark. In the last few years, we have sold more than 500 000 ovens all over the world, an increasing evidence that our customers appreciate our reliability, constant improvement and high technology.

Alfa puts partners’ satisfaction first. We have established an online support system, a dedicated customer service and a group of sales reps that gives product training and steers you to better display products in your point of sale to increase turnover.

Find out how you can join our dealer team; enter your personal information into the form below.

Become a Dealer | Alfa Forni

The wood-fired oven is an upgrade for your customers.

In the world of BBQ and outdoor cooking, the wood-fired oven is muscling in on the market. Cooking aficionados are looking for new, polyvalent tools, newbies opt for easy-to-use appliances to start cooking alfresco and aesthetes favour products that grace their garden kitchen.

Become a Dealer | Alfa Forni

Alfa has a product for every customer!

From the 4 Pizze, the oven that allows cooking aficionados to bring the world of pizza closer to that of bread, to the ONE tailored to beginners that prioritise gas-fired, easy-to-use, intended-for-balcony ovens, passing through the Dolce Vita, the countertop oven that fits in pretty well even in the fanciest outdoor kitchens.

Become a Dealer | Alfa Forni

Alfa invests every month to get more contacts to your point of sale.

Whether you are a specialised area dealer, an online seller or a distributor, Alfa sets up online marketing for all its partners; a high websitetraffic, hundreds of contacts per day and a strong social media presence.