Artisans with fire inside

The word artisan derives from art and being artisan today means more than ever combining creativity and skills, energy and passion to generate something unique.

Alfa manufactures all its products out of Italian skilful hands: firebricks, ovens, barbecues, fireplaces and stoves have been recognized worldwide for their quality since the 80’s when the first best-seller of the company was a refractory stove named “Fornacella”. We are proud to be Italians and to work with the best craftsmen; without them we wouldn’t be here celebrating 40 years of business activity. But to steer a team like this, it takes leaders who give direction and motivation, visionary and anchored in traditions at the same time.

Ours are Rocco Lauro and Marcello Ortuso, the company founders and unremitting role models.

We believe in what we do, genuine and unique ovens, but we also believe that these appliances will encourage your ability to make that thing that Italians are masters at….pizza!

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