Authenticity that is continuously evolving

A logo can tell a story of a company better than a thousand words. In this picture gallery, 40 years of company history are flowing. A tale of passion, love for beauty and craftsmanship; a love that lasts a long time, born out of patience, commitment and evolution.

A constant improvement from 1977 until now. We have a feel for flames and fire and for containing their energy into refractory materials that put it to good use in order to prepare your smashing recipes.


Alfa Refrattari was born in 1977 to manufacture and market refractory materials and ovens.


The company changes its Alfa Refrattari logo to assimilate another innovation, the Fiesta oven.


Alfa Pizza was born along with ForninoxTM ovens and is still a leading brand in stainless steel wood-fired ovens; the first one is the 10 Minuti.


The logo changes to suit Carlo Conti’s TV endorsement and the 5 Minuti oven is available to everyone thanks to its compactness and ease of ignition.


The logo evolves and embraces the accessories for the wood-fired oven.


The Alfa Pro brand is created to target the restaurant industry with new steel ovens.


The spark that starts the wood-fired oven revolution.


Alfa, the corporate brand that includes all products of the four lines.