My Alfa
Join My Alfa and register your products
Fast access to exclusive content and a simple, seamless support experience.
With Alfa, every oven is worth $249 more
Get access to 5 exclusive digital Masterclasses, created with Giuseppe De Rosa, included when you register your oven on My Alfa by July 31, 2026.
A practical, clear, and engaging journey designed to help you get the most out of your oven and elevate every pizza night, from dough to the final topping.
The 5 Episodes
From basic dough to shaping and baking techniques, all the way to the perfect topping.
Fast access to exclusive content and a simple, seamless support experience.
Basic Dough
Introduction to the science of dough.
Beyond Dough
Poolish
Beyond Dough
Biga
Baking & Shaping
Stretching properly to bake better, from peel to plate without stress.
The Chef’s Toppings
Between simplicity and creativity.
Real value,
included with your oven
The Masterclasses have a total value of $249, but they are a gift for those who register their oven on My Alfa by July 31, 2026.
Exclusive, practical content designed to be accessible even to beginners, created to support your growth over time and help you improve with every ignition.
Giuseppe De Rosa, pizzaiolo and instructor at the Rome Pizza & Pasta School, has spent years guiding professionals and enthusiasts through clear, practical paths deeply rooted in authentic Italian culinary culture.
His method combines technique, simplicity, and hands-on practice. He makes even the most complex concepts accessible, guiding you toward the discovery of authentic Italian pizza. No shortcuts. No improvisation. Just method, awareness, and mastery.
Across these five episodes, Giuseppe takes you from basic dough to shaping and baking techniques, all the way to the perfect topping.
You’ll understand how flour, water, yeast, and time work together to build a solid, repeatable foundation — and how to use poolish and biga to achieve more digestible, aromatic pizzas.
He will guide you step by step through advanced techniques without unnecessary complications, helping you stretch correctly and manage baking in your Alfa oven for consistent results. And finally, space for flavor: balance, pairings, and ingredient management to enhance every pizza.
Why register your product?
Product Management
Keep track of all your Alfa products in one place: registration, product details, and history always at your fingertips.
Tailored Support
If you ever need assistance, registering your product allows us to provide faster, more precise support, with direct help from an Alfa expert.
Maintenance Tips
Receive useful, practical advice to keep your oven performing efficiently over time and ensure optimal results, bake after bake.
Alfa Community
Join the Alfa Community: a space to ask questions, share advice, and learn from the experience of other enthusiasts like you.
Exclusive Content
Access on-demand digital Masterclasses and Alfa-exclusive content: techniques, practical tips, and inspiration to improve your dough, oven management, and baking — step by step.
Updates & Dedicated Benefits
By registering your oven, you become part of the Alfa universe: a journey that doesn’t stop at purchase but continues over time with updates, dedicated initiatives, and a direct relationship with the brand.
