DESIGN & PERFORMANCE
“Being the world’s most innovative 0°-500°C (932°F) oven company while maintaining the creativity and the Italian tradition that has distinguished us for over 40 years.”
cottura-du-pietra-alfa-forni-dal-1977

Domestic and commercial pizza ovens

Design and Performance

To explain who we are, it’s necessary to focus on our core principle, the quality. Alfa has been producing ovens for over 40 years being inspired by constant innovation, careful selection of all-Italian materials and an almost maniacal attention to detail. Products with a unique design fitting well into rustic or contemporary decors, in terraces as well as gardens or in the vast restaurant industry at large.

In the beginning it was the oven. Now it’s Alfa.

Our drive for continuous innovation allows us to make the best use of latest technologies for cooking, grilling and roasting like a true expert. Each Alfa oven is the result of 100% Italian craftsmanship with an international twist.

“let’s imagine a world where the wood-fired oven is a tool for everyone and not just for pizzerias or restaurants”

Alfa ovens: fast and high-performance appliances

Thanks to continuous innovation process, Alfa ovens deliver the goods. They light up quickly, heat up to 500°C (930°F) in only ten minutes and can cook a pizza in one minute thus reducing energy consumption and waiting times. To save you more time you can clean them up in just 5 minutes.

How can they do that? Because of Forninox technology that embodies the wood-burning oven seamless evolution by combining the stainless-steel properties with those of firebricks that lead to light and easy-to-move ovens. In addition to that, the Compact Flame technology allows you to use a real high-flame pizza oven even in very small spaces.

Alfa ovens don’t need masonry work and fit perfectly in every decor.

What they say about us

  •   Vittorio grew up in the middle of the flour and cake in the bakery family in Via the butchery of Soziglia, in the historic center of Genoa. Today he takes care of anything, but the passion for baking remained and over the years has adapted some of the recipes of his father so that they work in the home environment

    Vittorio
    Vittorio Blogger
  •   South-African by birth, French for some time and English by adoption, made his own passion a real job. He defines himself as an “outdoor cooking expert” and his own mission is to prove that everyone can be “an outdoor chef”..

    Cornelius Veakins
    Cornelius Veakins Brand ambassador
  • I chose Alfa ovens as a key tool for my consulting business in the domain of pizza and leavened products. I’m totally satisfied with the choice I made: my oven allows me to handle different cooking techniques; gas supply gives efficiency, shorter heating times, great power and constant heat for high-temperature cooking.

    Giovanni Tesauro
    Giovanni Tesauro Bakery consultant

Beauty meets innovation in a unique oven

Our made-in-Italy design is the result of nonstop research. The purpose that has motivated our R&D department for many years is to offer our customers the best technical performance coupled with a truly memorable sensorial experience. A powerful combo of form and authenticity. Clean and sharp lines to meet the most stringent aesthetics criteria and simultaneously guaranteeing a maximum functionality.

Each of our ovens is a unique and exceptional item, a crucible where the creativity, the professionalism and the all-Italian technological innovation fuse together to satisfy the customer needs. Using our oven is an impressive experience as much as putting it in your home is a feast for the eyes.

Innovation is at home at Alfa. Every product is conceived and developed in our plant right by Rome fully respecting traditional materials and processing techniques.

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MADE IN ITALY SINCE 1977

Alfa ovens: a great family for 40 years.

Alfa company that was founded in 1977 by Rocco Lauro and Marcello Ortuso, and is now managed by the family second generation, has established itself as an industry leader over time. Our major strength has always been the passion and the urge to keep the company in family hands without impeding the crucial drive to continuous innovation and the never-ending search for potential markets. A large family including all of our employees, dealers, suppliers whose common thread is the quest for quality. During all this time, we have sold more than 500 000 ovens all over the world, the most tangible sign of our engagement in family values.

MADE IN ITALY SINCE 1977

Alfa ovens: a great family for 40 years.

Alfa company that was founded in 1977 by Rocco Lauro and Marcello Ortuso, and is now managed by the family second generation, has established itself as an industry leader over time. Our major strength has always been the passion and the urge to keep the company in family hands without impeding the crucial drive to continuous innovation and the never-ending search for potential markets. A large family including all of our employees, dealers, suppliers whose common thread is the quest for quality. During all this time, we have sold more than 500 000 ovens all over the world, the most tangible sign of our engagement in family values.